Starwood Preferred Guest Launches Richest Elite Traveler Benefits in History Including 24-Hour Check-in, One-to-One Starwood Ambassador and Lifetime Status Services Aimed at Small but Powerful Group Who Drive 30% of the Company’s Profit Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is raising the stakes in the hotel loyalty landscape to win greater share from the world’s most prolific travelers, a powerful and growing group of global mega travelers. The company announced today new